How to Sell More Hanging Baskets

Whether you run your own gardening center or you are an entrepreneur who sells plants from home, hanging baskets are one of the most popular products during springtime. With sales starting to kick off as early as March, if you want to capitalize on this surge in demand, you need to act quickly.

Despite the abundance of hanging baskets that are available each year, if you take a closer look, most are very similar in their design. So, how can you sell more hanging baskets this year? Let’s take a closer look.

Invest in quality supplies

If you want your hanging baskets to stand out from the crowd, you need to invest in quality supplies, both in terms of the baskets you choose and the flowers within them.

If you are trying to keep costs down but still want to be able to offer your customers high-quality baskets, you need to find a great wholesaler. As a general rule, wholesale planters and baskets are much more affordable than buying directly from a store. The more you buy, the more you can save.

Set the right price

When setting the price for your hanging baskets, you need to find the perfect balance between affordability and showing the worth of your products. You don’t want to price your baskets too high as this will limit the number of customers you can attract. However, you also don’t want to set your price too low, as this can make your baskets appear basic.

Make sure that you carry out market research in your area to see what people are currently paying for hanging baskets and how much your competitors are charging, as this can help you determine the perfect price.

Consider edible baskets

Who says that hanging baskets have to just contain flowers? To create a buzz around your brand and to showcase what makes you unique, why not consider making edible hanging baskets?

Tomatoes are always popular and are perfect for adding to hanging baskets, especially tumbler varieties. If you have your own store, it can be a good idea to allow your customers to taste a tomato or two before buying so that they can see just how juicy and tasty they are.

Another option is aromatic baskets that are filled with herbs such as lavender, mint, thyme, and rosemary, all of which will make the front of peoples’ homes smell wonderful.

Offer added value

As mentioned briefly above, most hanging baskets look the same, which can make it difficult to convince shoppers to try yours. One highly effective method to get people to choose your baskets over others on the market is to offer some kind of added value.

For example, offering higher quality baskets, plants that will bloom multiple times during the season, or offering a freebie with each basket sold.

Takeaway

Don’t be disheartened if you are not currently selling as many hanging baskets as you would like, as there is still plenty of time to turn this around in time for the start of summer. By implementing the above top tips, you can make your baskets more appealing to your customers and blow your competition out of the water. Good luck!