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Childcare Network connects searching families with personal referrals using Mom Trusted

21 November 2013

Palo Alto, CA – MomTrusted.com, the leading early education referral network, announced today that Childcare Network has signed on to use MomTrusted to reach families searching for early education and care. Childcare Network will use the company’s platform to create a new-level of online, mobile, and social capabilities. Mom Trusted’s social referral technology will enable Childcare Network to reach hundreds of thousands of searching families with testimonials and personal, parent-to-parent referrals about their centers.

“When we heard about Mom Trusted, it seemed like the perfect partner for Childcare Network,” says Childcare Network’s Director of Marketing, Stephanie Forsberg. “Parents have always relied on word of mouth when choosing a program for their child to attend. Between work, family, raising children and the hectic lifestyles we lead, there isn’t as much time for parents to sit down with friends and just talk. Most Moms are now staying connected through social media and are using the internet more when searching for child care. Mom Trusted has provided a way for these parents to use their social media community of friends to gather referrals for child care programs. We knew that our current parents and parents looking for a program for their child would love to connect with each other and receive referrals from the people they trust, their friends and family.”

Mom Trusted enables families to find care providers trusted by their friends and allows companies to connect their online, social media, and referral marketing strategies in a direct, measurable way.

“We are excited to work with Childcare Network. Technology has changed how today’s parents search, but it has not changed that over 90% of families want a personal recommendation for childcare and preschool. Showing a prospective family you are trusted by parents they know and trust is what every parent and every business wants. Mom Trusted’s social referral technology bridges that gap,” says Chaz Giles, Mom Trusted CEO.

Childcare Network has activated their 200 centers on Mom Trusted. Families looking for preschool can request and receive digital information packets, check availability, and schedule tours any time day or night. Most importantly, searching families will be able to ask questions and get parent-to-parent recommendations from Childcare Network’s 24,000+ current and alumni families.


About Childcare Network
Childcare Network was founded in 1988 in Columbus, GA with the initial acquisition of two schools. Since that time, the Company has continued to expand through its consistent and disciplined acquisition program. Today, Childcare Network is the fifth largest private child care provider in the US consisting of 201 schools in ten states with an enrollment of over 24,000 children. Childcare Network’s schools are entirely community based, free standing locations that operate five days a week throughout the year. The Company is committed to being the working parent’s best friend by providing high quality services at an affordable price. The Company’s educational programs are individualized to every age, with planned activities that combine learning and fun with an appropriate mix of teacher lead and child directed activities. For more information on Childcare Network, visit www.childcarenetwork.com.

About Mom Trusted
Launched in 2010 to help families find trusted, local education and care providers, MomTrusted.com is now the largest social referral network for childcare and preschool. Families searching for early education and care services use MomTrusted.com to find businesses trusted and recommended by friends they know and trust. Mom Trusted has helped over 2M families get personal recommendations, gather important information, check availability, and schedule tours with care providers in their area.
Companies use Mom Trusted to reach prospective customers and connect those customers with personal referrals about their services. Mom Trusted’s business tools enable companies to activate and bring their word of mouth networks online where parents are searching. The company’s tools are used by more than 2,000 childcare and preschools centers across the country. To learn more about Mom Trusted please visit us at www.momtrusted.com.

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