How To Get More Kids In Your Daycare

If you’re looking for how to get more kids in your daycare you’ve come to the right place! The key thing to focus on is that you are making an effort to be seen in places where your target customer is. The best 2 ways to reach your target customer are through online marketing and word of mouth marketing. We’ll discuss both of these below:
(Spoiler alert: the BEST way to get more kids in your daycare combines these two techniques)

1) Online Marketing:
While this is a fairly general category, there are specific kinds of online marketing that will pay the most dividends in getting more kids in your daycare. Specifically, performance-based marketing gives you the most bang for your buck. With performance-based online marketing, you only get charged when a specific action takes place (the action depends on the form of advertising you choose). This is significantly different from offline advertising, which charges you up front and doesn’t guarantee results. If you’re looking for efficiency and value, online advertising is the way to go.

2) Word of Mouth Marketing:
There is not a single marketing technique in the world that can beat a good referral from one of your current or alumni happy families. Think about it. Which would you trust more: a company that a close friend recommended to you or a company whose ad you saw on TV? It’s a no-brainer. The difficult part of word of mouth marketing is encouraging your current families to go out and give you referrals. One technique that may work is providing an incentive for families to refer their friends to you.

The Winning Combination: Lucky for you, there’s no need to choose between trying online marketing or word of mouth marketing to get more kids in your daycare. Mom Trusted has created a unique combination of the two and is the ONLY place to market your childcare business using true word of mouth on the Internet. To get more kids in your daycare, contact Neil today!